Author: yunus147

In an increasingly competitive commercial world, brands are constantly seeking innovative methods to differentiate themselves and enhance customer experience. One such powerful yet often underutilized tool is scent marketing—a sensory branding technique that harnesses the emotional power of scent to influence consumer behavior and reinforce brand identity. Rooted in neuroscience and psychology, scent marketing is no longer a novelty; it has become a proven, strategic component of customer engagement across industries. What Is Scent Marketing? Scent marketing refers to the deliberate use of ambient fragrance to create a specific atmosphere, trigger emotional responses, and reinforce brand memory. Because the human…

In the modern marketplace, customers seek more than just products—they seek meaningful experiences. From retail showrooms to bustling food courts, businesses in India are increasingly turning to scent marketing as a powerful way to enhance brand identity, improve customer satisfaction, and drive measurable sales. By working with a top scent marketing company in India, brands can strategically introduce fragrances into their environments to create positive emotions, extend dwell time, and strengthen customer loyalty. What is Scent Marketing? Scent marketing is the strategic use of fragrances to influence customer behavior and shape the perception of a brand. Unlike visual and auditory…